Charaf Tajer founded Casablanca in Paris in 2018, bringing his French and Moroccan influences into a colourful vision of leisurewear. Tennis references meet tailoring, while illustrated prints draw on architecture, travel and the natural world. Silk shirts, coordinated knitwear and terrycloth pieces express the label’s relaxed sporting character. Its name recalls the Moroccan city where Tajer’s parents met while working in a couture atelier.