Dean and Dan Caten founded DSQUARED2 in 1995, combining Canadian references with Italian tailoring and a theatrical sense of glamour. Denim is central to its vocabulary, from faded washes to distressed and patched finishes. Maple leaves, bold lettering and sportswear details sit alongside shirts and sharply cut suits. The contrast between casual clothing and dressed-up silhouettes gives the label its playful, deliberately extravagant character.